BUS 599 Company Description and SWOT Analysis Paper Example

BUS 599 Company Description and SWOT Analysis Paper Example

BUS 599 Company Description and SWOT Analysis Assignment Brief

Assignment Instructions Overview

In this assignment, you will prepare a 3–5 page paper describing your startup company, its mission, industry trends, strategic position, distribution approach, and a SWOT analysis. The goal is to demonstrate how your company fits into its industry while outlining strengths, weaknesses, opportunities, and threats. You will integrate course concepts and reliable research to build a strong foundation for your business plan. The completed paper is due in Week 3 and is worth 125 points.

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Understanding Assignment Objectives

The assignment is designed to help students:

• Develop a clear description of a startup business, including its name, services or products, and mission statement.
• Identify key trends and industry data relevant to the business.
• Choose and justify a strategic position that sets the company apart from competitors.
• Explain the distribution channels selected for delivering products or services.
• Conduct and present a SWOT analysis with meaningful takeaways.
• Practice using credible research sources to support business decisions and forecasts.

The Student’s Role

For this assignment, you will act as the CEO of your startup company. You are responsible for:

• Clearly describing the business you are creating.
• Explaining how your company differentiates itself in the marketplace.
• Making evidence-based decisions by drawing on industry reports, data, and course materials.
• Demonstrating how your company will grow and remain competitive in a dynamic business environment.

Competencies Measured

This assignment evaluates your ability to:

• Communicate business ideas effectively in a professional format.
• Apply strategic management concepts such as positioning and risk assessment.
• Analyze industry trends and market conditions using credible data.
• Develop a SWOT analysis that connects directly to business strategy.
• Use SWS formatting and citations to present research accurately.
• Think critically as a business leader, showing awareness of opportunities, risks, and competitive pressures.

BUS 599 Company Description and SWOT Analysis Paper Example

Introduction

The global fashion industry continues to evolve in response to consumer needs, technological advancements, and cultural shifts. While fashion retailers have traditionally focused on mass-market offerings, contemporary consumers are increasingly interested in services that emphasize personalized styling, convenience, and confidence building. The growing demand for curated fashion experiences creates opportunities for innovative businesses that bridge the gap between individual expression and professional guidance.

Modesta Fashion Co. was established with this opportunity in mind. The company provides virtual styling consultations, in-person styling sessions, and virtual closet organization services. It positions itself as a modern solution for clients seeking style expertise without the barriers of time, geography, or accessibility. This paper presents a detailed description of the company, its mission, the trends shaping the fashion styling industry, the chosen strategic position, the distribution channels, and a comprehensive SWOT analysis.

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Company Description and Mission Statement

Company Name and Its Significance

The chosen company name, Modesta Fashion Co., conveys professionalism, sophistication, and elegance. The name “Modesta” is derived from the Latin word for modesty, which reflects the company’s dedication to authentic confidence rather than superficial trends. This name works well because it suggests style that empowers everyday individuals, rather than limiting fashion to runways or celebrities. The addition of “Fashion Co.” strengthens the company’s brand identity as a serious player in the fashion services industry, capable of attracting both everyday clients and professionals.

Services Offered

Modesta Fashion Co. specializes in styling services that combine fashion expertise with accessibility. The service portfolio includes:

• Virtual Styling Service – Online consultations using video platforms where clients receive tailored style advice based on their preferences, lifestyle, and budget.
• In-Person Styling Service – Face-to-face sessions in which stylists accompany clients on shopping trips or help them reimagine existing wardrobes.
• Virtual Closet Organization – A unique digital service that helps clients organize, catalog, and optimize their wardrobes using cloud-based tools and stylist recommendations.

This multi-service approach allows the company to serve clients with varying needs, from busy professionals who want quick virtual advice to individuals seeking immersive personal styling experiences.

Mission Statement

The final mission statement of Modesta Fashion Co. is:

“To transform everyday style by providing accessible, personalized, and empowering fashion guidance. Modesta Fashion Co. stands out by combining virtual innovation with personal attention, ensuring every client builds a wardrobe that reflects confidence, authenticity, and self-expression.”

This mission communicates three essential elements: what the company does (transform style through guidance), how it stands out (integrating technology with personal service), and its core values (confidence, authenticity, and self-expression).

Trends in the Fashion Styling Industry

The fashion styling industry is shaped by shifting consumer values and the rapid integration of technology into personal services. Three major trends currently define the industry.

1. The Rise of Virtual and Technology-Driven Styling

Digital transformation has reshaped how clients access fashion expertise. Virtual styling consultations, digital wardrobe apps, and artificial intelligence-based recommendations are now commonplace. According to McKinsey’s 2024 State of Fashion report, nearly 30% of consumers globally use digital tools to explore styling advice before making purchases (McKinsey & Company, 2024). This demonstrates a shift from traditional, in-person styling toward hybrid models where technology bridges gaps in accessibility. Modesta Fashion Co.’s inclusion of virtual closet organization and video-based consultations aligns perfectly with this trend.

2. Growing Demand for Personalization

Consumers increasingly want fashion that reflects individual identity and lifestyle choices rather than following generic trends. Deloitte (2023) found that 80% of consumers prefer brands offering personalized experiences, and personalization directly influences loyalty and repeat purchases. In styling services, this translates into tailored advice that resonates with clients’ body types, professional needs, and cultural preferences. Modesta Fashion Co. directly responds to this trend by providing one-on-one personalized consultations.

3. Sustainability and Conscious Consumerism

The rise of sustainable fashion has shifted attention toward closet optimization, mindful purchasing, and reusing existing clothing items. Clients now seek guidance not only on what to buy but also on how to maximize what they already own. A 2022 Nielsen report revealed that 75% of millennials and Gen Z prefer businesses that prioritize sustainability (Nielsen, 2022). Modesta Fashion Co. addresses this by offering virtual closet organization, encouraging clients to restyle their wardrobes instead of contributing to overconsumption.

Industry Size and Growth

The global personal styling and fashion consulting industry is growing steadily, fueled by demand for digital accessibility and convenience. According to IBISWorld (2023), the U.S. personal styling services market was valued at over $1.3 billion in 2023, with an expected annual growth rate of 5.7% through 2028. Virtual services represent the fastest-growing segment, with online consultations expanding by nearly 15% annually. This growth indicates that Modesta Fashion Co. is entering a high-potential market with room for innovation and differentiation.

Strategic Position

Chosen Strategic Position

Among the strategic positions outlined in the textbook, the most suitable for Modesta Fashion Co. is “Differentiation through personalization and accessibility.” This strategy emphasizes delivering unique, customized services that competitors cannot replicate at scale.

Justification

The market already includes subscription-based fashion services such as Stitch Fix, which provide algorithm-driven recommendations. However, these lack the personal human touch that many clients value. Modesta Fashion Co. differentiates itself by combining digital convenience with live, human expertise, ensuring clients feel understood rather than treated as data points. This strategic position also enables the company to capture a broader demographic, from professionals seeking quick virtual consultations to clients desiring full in-person wardrobe transformations.

Implementation Approach

The company will implement its strategy through several measures:

• Personalized Consultations – Stylists will focus on individualized guidance, tailoring advice to each client’s personality, profession, and preferences.
• Technology Integration – The virtual closet platform will allow clients to upload and organize their clothing, with stylists curating new looks using existing pieces.
• Affordable Tiered Packages – By offering a range of service levels (basic, premium, and elite packages), Modesta Fashion Co. ensures accessibility while maintaining high-quality personalization.
• Brand Messaging – Marketing campaigns will emphasize empowerment, confidence, and authentic self-expression rather than chasing temporary trends.

Through these strategies, Modesta Fashion Co. will distinguish itself from competitors while building long-term client relationships.

Distribution Strategy

Distribution channels determine how clients access services. Given the nature of Modesta Fashion Co.’s offerings, the company will use three main distribution channels:

Virtual Platform (Primary Channel)

Services such as virtual styling and closet organization will be provided through secure video conferencing and a dedicated mobile app.

This channel ensures scalability and removes geographical limitations.

In-Person Consultations (Secondary Channel)

Available within a 100-mile radius of the company’s base city, stylists will meet clients in shopping centers, boutiques, or at-home consultations.

This channel strengthens brand reputation and builds trust through direct interaction.

Subscription-Based Access

Clients will have the option to subscribe to monthly or quarterly plans for ongoing wardrobe guidance.

This channel ensures recurring revenue and fosters loyalty.

Rationale

A multi-channel distribution strategy aligns with consumer preferences for flexibility. It also balances the scalability of virtual services with the credibility of in-person experiences. By offering subscriptions, Modesta Fashion Co. creates a predictable revenue stream while encouraging consistent engagement.

SWOT Analysis

SWOT Matrix

Strengths

Strong integration of technology with personalized service.

Unique service portfolio (styling + closet organization).

Affordable tiered pricing model.

Mission-driven brand focused on empowerment and confidence.

Weaknesses

Limited brand recognition as a startup.

Reliance on digital infrastructure (potential technical issues).

Limited geographic reach for in-person services.

Need for consistent stylist training to maintain service quality.

Opportunities

Expansion into subscription-based services.

Collaboration with sustainable fashion brands.

Rising demand for personalized and eco-conscious styling.

Growth of e-commerce and digital fashion platforms.

Threats

Competition from established styling platforms (e.g., Stitch Fix, Trunk Club).

Economic downturn reducing discretionary spending.

Rapid technological changes requiring constant adaptation.

Cybersecurity risks associated with virtual platforms.

Key Learnings from the SWOT

The SWOT analysis highlights that Modesta Fashion Co.’s greatest strength lies in its hybrid service model. By leveraging technology alongside personalized styling, the company can pursue opportunities such as subscription services and partnerships with sustainable brands. These strategies would appeal to clients who value both convenience and eco-consciousness.

The analysis also shows that the main weaknesses relate to limited brand recognition and geographic reach. To mitigate this, Modesta Fashion Co. should invest in strategic marketing campaigns and explore collaborations with influencers and local boutiques. Additionally, offering consistent stylist training ensures that all employees deliver the same quality of service, reinforcing trust.

Regarding threats, competition from established players is significant. However, most competitors focus on either algorithm-driven styling or mass-market services. Modesta Fashion Co.’s human-centered, empowerment-driven approach provides a unique differentiator. Economic downturns may reduce discretionary spending, but tiered pricing packages and closet optimization services (which save clients money by reusing clothing) help counter this risk. Finally, cybersecurity challenges must be managed through investments in secure platforms and compliance with data protection regulations.

Conclusion

Modesta Fashion Co. is strategically positioned to enter the fashion styling industry with a model that balances innovation, personalization, and accessibility. Its mission to empower clients through style, combined with its multi-service portfolio, addresses current industry trends such as digital transformation, personalization, and sustainability. The chosen strategic position of differentiation through personalization ensures a strong competitive advantage.

The SWOT analysis emphasizes both strengths to leverage and weaknesses to address, guiding the company’s growth strategy. By expanding digital services, securing partnerships, and investing in brand recognition, Modesta Fashion Co. can capture a growing segment of consumers seeking authentic style guidance that builds confidence. With scalable distribution channels and a clear value proposition, the company is well-prepared to achieve significant growth and establish itself as a leader in personalized fashion services.

References

Deloitte. (2023). 2023 Consumer personalization survey: Building loyalty through tailored experiences. https://www2.deloitte.com

IBISWorld. (2023). Personal styling services industry in the U.S. – Market research report. https://www.ibisworld.com

McKinsey & Company. (2024). The State of Fashion 2024. https://www.mckinsey.com

Nielsen. (2022). Sustainability and consumer behavior report. https://nielsen.com

Detailed Assessment Instructions for the BUS 599 Company Description and SWOT Analysis Assignment

Paper details

                                  My company: Sierra Styles.

This is a good name for the business because it is a representation of me and my style.

My company host a virtual styling service, in-person styling service as well as virtual closet organization.

 Our mission is transform your look and embrace confidence every day with the expert guidance of a stylist. Create a wardrobe that empowers you, and let your style speak volumes about your self-assurance. Encouraging the everyday woman to embrace her own style and confidence.

What we do is meet with clients for one-on-one consultations to determine their style and the type of style they would like to implement. From there the client can choose from the list of services we provide on what direction they would like to go in as far as their style. Our main goal is to help assist the client with a wardrobe that fits their style and needs.

The specific requirements for this assignment are to write a 3–5 page paper in which you:

Describe your company:

Specify the company name and explain why you think it is a good name for your business.

Describe the product or service your company is selling and provide a list of the options offered. (see week 1 discussion)

Provide the final version of your mission statement in quotation marks (you worked on this in the week 1 discussion).

Describe at least three trends in your specific industry, focusing on a particular type of product or service you will sell.

Provide industry information such as the size and growth rate for the overall industry and for the specific product or service on which you are focusing and any other relevant industry information.

Search the Strayer Library, industry associations, and reliable websites for recent data.

Select the strategic position from the course textbook (pages 146–147) (that you believe is the best one) for your chosen company and justify your selected strategic position.

Explain how you will implement your strategy to distinguish your product or service from the competition.

Consult Chapter 9, “Strategic Position & Risk Assessment,” of your textbook for help in crafting this portion of your business plan.

Describe the company’s distribution channels you selected.

Provide the rationale for your selection.

Use the following sample questions to select distribution channels:

Will you sell your product in grocery stores, restaurants, or sports venues?

Will you sell your product online or as a subscription?

Where will the service be offered?

Complete the SWOT analysis

Insert the final version of your SWOT matrix (Revise your week 2 version based on feedback).

Summarize the key learnings from your Matrix (how can you use some of the strengths to pursue opportunities, what weaknesses should you focus on as a priority, what contingency plans should you develop for some of the threats you identified, etc.)

Document Instructions

Delete the instructions in red before submitting the assignment!

Due: Week 3, worth 125 points

Length: The assignment should be 3 to 5 pages, excluding title page and reference page

Important:

• Review the description of this assignment in Canvas and use the tips provided along with this template to help you write.
• Be sure to review the For-Profit Startup Company Guidelines
• Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper.    
• Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section. 

Notes:

• Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.
• Use SWS format. You must respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12.
• The references must be on a separate page at the end of the paper.
• Check your paper for grammar, spelling, and organization in Microsoft Editor (https://library.strayer.edu/editor) before submitting it.
• Check your paper in Turnitin Draft Review (located after the Week 11 Module) for plagiarism. You should have 100% original content, paraphrase, and cite all sources (in-text citations and sources at the end).

Company Description and SWOT Analysis

Company Description and Mission Statement

• Specify the company name and explain why you think it is a good name for your business. 
• Describe the product or service your company is selling and provide a list of the options offered. (see week 1 discussion) 
• Provide the final version of your mission statement in quotation marks to include the 3 required components: what you do, how you stand out, and your core values (you worked on this in week 1 discussion). 
• Be sure to check the feedback provided by the instructor as a reply to your week 1 discussion post in week 1 discussion thread and make changes as needed. Check the suggestions made by other students as well.

Trends in the industry

• Research at least three trends in your specific industry, focusing on your particular type of product or service you sell.
• Describe the three trends and cite your sources.
• Provide industry information such as the size and growth rate for the overall industry and for the specific product or service on which you are focusing and any other relevant industry information.

Search the Strayer Library, industry associations, and reliable websites for recent data

 

Strategic Position

• Choose one strategic position from the text (pages 146-147) and discuss why you believe this would be the best position for your chosen company.
• Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.

Distribution

• Describe the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues. Are you attempting to sell online or as a subscription? 
• Provide the rationale for your chosen distribution method (s).

SWOT Analysis

• Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in the week 2 discussion. Be sure to read the feedback provided by the instructor and adjust as needed.
• Summarize the key learnings from your matrix (the takeaways from this analysis) in a few paragraphs under the matrix. For example, you can explain your greatest strengths and how these can be used to pursue the opportunities you identified or to mitigate some of the threats. You can discuss some of the opportunities. You can also discuss your plans to minimize some of the weaknesses, etc. Be specific and avoid generic information.

Strengths 1. 2. 3. 4.	Weaknesses 1. 2. 3. 4.
Opportunities 1. 2. 3. 4.	Threats 1. 2. 3. 4.

 

 Sources

• Be sure to cite all your sources.
• Use SWS to format all the references.
• Wikipedia and other similar websites (blogs, opinions) do not qualify as academic resources.
• You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.)
• For each reference you must have a corresponding in-text citation.

Below are examples of references (please delete and replace them with yours).

1. U.S. Environmental Protection Agency. 2016. Causes of Climate Change. https://19january2017snapshot.epa.gov/climate-change-science/causes-climate-change_.html
2. National Aeronautics and Space Administration. 2008. Graphic: The Relentless Rise of Carbon Dioxide. https://climate.nasa.gov/climate_resources/24/graphic-the-relentless-rise-of-carbon-dioxide/
3. Ellie Zolfagharifard. 2014. Tree Roots Act as ‘Earth’s Thermostat’: Mountain Forest Growth Has Stabilized the Earth’s Climate for Millions of Years. http://www.dailymail.co.uk/sciencetech/article-2552933/Tree-roots-act-Earths-thermostat-Mountain-forest-growth-stabilised-Earths-climate-millions-years.html
4. Ronnie Cummins. 2013. How Factory Farming Contributes to Global Warming. https://www.ecowatch.com/how-factory-farming-contributes-to-global-warming-1881690535.html

COMPANY GUIDELINES

• You will create a business plan for a for–profit startup company of your choice and you must adhere to the guidelines in this document.
• You will be the CEO of the new business.

 

	Explanation
Business Size	·        Your business is a for profit startup starting operations in January of the current year. ·        Your sales must be over $1 million by the end of the second year in business.
Product or Service	·        Be specific about the product or service you plan to sell and how you will differentiate yourself from similar products or services in the marketplace. ·        You will list any variations of the product (product lines) or services you sell (service lines)
Market Size	·        You will start marketing and selling the product or service in your geographical area within a 100-mile radius from your home and/ or online.
Intention to Raise Money	·        You will develop the business plan with the intention to raise funds from investors and grow the business. ·        You will raise funds from outside investors, either angel investors or venture capitalists and you will give equity in your business in exchange for the money you raise from investors.
Facility	·        You will rent or purchase. You will need to identify the cost of rent or purchase price and the cost of utilities. ·        You cannot operate from your home.
Employees	·        You will have employees, a management team, and you will develop your own organizational hierarchy. ·        You will have more employees and managers in the second year than in the first year as your sales are increasing.
Equipment	·        You will need to purchase equipment, computers, furniture, vehicles (etc.), as applicable, to run your business.

Key Business Plan Parameters

*The instructor will approve your company in a reply to your Week 1 discussion post in which you will describe this business.

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