BUS 599 Strategic Management Final Business Plan Paper Example
BUS 599 Strategic Management Final Business Plan Assignment Brief
Assignment Instructions Overview
This assignment requires students to develop a comprehensive business plan for a selected product or service. The final plan must combine and refine previous course assignments, including the company description, SWOT analysis, marketing plan, operations and technology plan, management structure, and social responsibility strategies. In addition, students must prepare a financial plan using the provided Excel template to demonstrate projected growth and sustainability over the first two years of operations.
The plan must include an executive summary that clearly condenses key details from all sections into a maximum of two pages. Students should follow the Strayer Writing Standards (SWS) for all formatting, citations, and references.
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Understanding Assignment Objectives
The primary objective of this assignment is to assess the student’s ability to apply strategic management concepts in practice by creating a full business plan that could realistically be used to attract investors or stakeholders. The assignment emphasizes critical thinking, integration of feedback, and practical application of tools such as SWOT analysis, marketing strategy, operations planning, and financial forecasting.
The Student’s Role
Students take on the role of a business founder or entrepreneur responsible for presenting a professional, investor-ready business plan. The student must demonstrate the ability to:
- Identify and evaluate a clear market need.
- Outline a competitive advantage and unique value proposition.
- Design an operational and organizational structure that supports sustainable growth.
- Present credible and data-driven financial projections.
- Communicate their strategy persuasively through both written and financial documentation.
Competencies Measured
By completing this assignment, students will demonstrate competence in the following areas:
- Strategic Analysis – Conducting internal and external assessments of business opportunities and risks.
- Marketing Strategy – Designing targeted, practical approaches to reach and retain customers.
- Operational Planning – Structuring resources, technology, and processes for efficiency and scalability.
- Leadership and Management – Developing effective organizational structures and leadership approaches.
- Corporate Social Responsibility – Demonstrating awareness of ethical, environmental, and community-focused practices.
- Financial Planning – Preparing financial statements, projections, and growth estimates aligned with the business strategy.
- Executive Communication – Summarizing complex business information into a concise and persuasive executive summary.
BUS 599 Strategic Management Final Business Plan Paper Example
Modesta Fashion Co. Business Plan
Executive Summary
The U.S. fashion industry continues to evolve rapidly due to changing consumer behavior, digital transformation, and heightened focus on sustainability. Valued at more than $480 billion in 2023, the American fashion market remains one of the largest and most influential globally (Statista, 2023). Within this dynamic landscape, consumers are increasingly seeking personalized, digital-first solutions that balance convenience, authenticity, and sustainability.
You Can Also Check Other Related Assessments for the BUS 599 Strategic Management Course:
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Modesta Fashion Co. is a virtual fashion styling business headquartered in New York City with expansion plans targeting major fashion-driven U.S. hubs such as Los Angeles and Chicago. The company’s mission is to empower individuals to express themselves confidently while encouraging eco-conscious fashion choices. Its vision is to become the leading digital styling company in the U.S., merging professional expertise, advanced technology, and sustainability into a single accessible platform.
Unlike traditional styling businesses that rely on in-person consultations or physical retail spaces, Modesta Fashion Co. operates exclusively online. Through a subscription model, personalized digital consultations, and AI-driven style recommendations, clients receive curated wardrobes tailored to their lifestyles. The company further differentiates itself by collaborating with sustainable brands and promoting ethical consumption practices.
The business targets four primary customer groups:
- Young professionals in metropolitan areas who seek image enhancement and time-saving convenience.
- Eco-conscious consumers motivated by sustainable fashion.
- Digital-native individuals who prefer online styling and virtual wardrobes.
- Corporate clients interested in image alignment and professional wardrobe solutions.
A SWOT analysis identifies strengths such as scalability, digital innovation, and sustainability alignment, as well as weaknesses including limited brand recognition. Opportunities exist in rising demand for personalization, while threats include competitive pressure and trend volatility.
Marketing strategies emphasize social media engagement, influencer partnerships, SEO optimization, and corporate collaborations. Operations rely on robust digital infrastructure, integrating AI, AR, and data analytics to enhance user experience. Management is lean yet dynamic, with leadership roles dedicated to styling, marketing, technology, and finance.
The financial plan projects steady growth over five years, with revenue streams from subscriptions, one-time consultations, affiliate commissions, and corporate contracts. Initial investments focus on technology, marketing, and talent acquisition. The company is projected to break even in Year 3 and achieve profitability by Year 5.
Ultimately, Modesta Fashion Co. positions itself as a pioneering leader in virtual fashion styling—blending technology, inclusivity, and sustainability to meet the needs of a modern, socially conscious, and digitally savvy consumer base.
Company Description
Industry Background
The fashion industry in the U.S. is among the most competitive globally, serving as both a cultural influencer and economic driver. With digital commerce accounting for over 30% of U.S. apparel sales in 2023, online services are increasingly reshaping consumer interactions with fashion (IBISWorld, 2023). Consumers are no longer satisfied with mass-market solutions; instead, they expect personalized experiences that reflect their identities and values.
Virtual styling has emerged as a niche but rapidly expanding segment within the broader fashion industry. The pandemic accelerated digital adoption, and virtual consultations are now a permanent part of consumer expectations. Furthermore, sustainability pressures have created demand for companies that promote mindful consumption rather than fast fashion excesses (Deloitte, 2022).
Business Overview
Modesta Fashion Co. specializes in virtual styling services delivered through a proprietary online platform. The company offers clients tailored wardrobe recommendations, curated lookbooks, and ongoing fashion guidance without requiring physical appointments. Services include:
- Personalized Styling Sessions: One-on-one digital consultations with professional stylists.
- Subscription Packages: Tiered monthly memberships offering continuous wardrobe updates and seasonal styling.
- Digital Wardrobe Management: Tools that help clients organize, catalog, and optimize existing clothing items.
- Corporate Styling Packages: Professional image services for executives and companies.
- Sustainable Fashion Collaborations: Partnerships with eco-conscious brands to encourage responsible fashion choices.
Mission Statement
To empower individuals to express their authentic style while promoting sustainability through innovative, digital-first fashion solutions.
Vision Statement
To become the leading virtual styling company in the United States by redefining how people interact with fashion in a sustainable, inclusive, and technologically advanced way.
Core Values
- Innovation – Leveraging technology to enhance style experiences.
- Sustainability – Promoting eco-conscious and ethical fashion.
- Inclusivity – Serving clients across diverse backgrounds, sizes, and identities.
- Empowerment – Enabling clients to build confidence through personal style.
- Professionalism – Ensuring high-quality, consistent, and ethical services.
Target Market
The company focuses on U.S. metropolitan hubs, initially targeting:
- New York City (NYC) – Fashion-forward professionals and diverse consumers.
- Los Angeles (LA) – Influencer-driven and trend-conscious demographics.
- Chicago – Midwestern hub with a growing demand for professional styling services.
The target audience includes:
- Young professionals (25–40 years) balancing careers with personal image development.
- Eco-conscious millennials and Gen Z valuing sustainability and ethical consumption.
- Digital natives who rely on technology for lifestyle needs.
- Corporate clients (law firms, consultancies, creative agencies) needing consistent image alignment.
SWOT Analysis
| Strengths | Weaknesses | ||
| Innovative digital-first model | Limited brand recognition | ||
| Professional stylist expertise | Dependence on technology | ||
| Low overhead compared to physical retail | Lack of physical presence | ||
| Scalability and global reach | Customer churn risk in subscriptions | ||
| Strong alignment with sustainability | Limited initial financial resources | ||
| Opportunities | Threats | ||
| Rising demand for virtual styling | Competitive new entrants | ||
| Sustainability as a consumer priority | Fast-fashion undercutting | ||
| Expansion into corporate styling | Economic downturns reducing spending | ||
| AR/AI advancements for digital try-ons | Cybersecurity and data privacy risks | ||
| Growth of influencer collaborations | Rapid trend volatility | ||
Marketing Plan
Branding Strategy
Modesta Fashion Co. will position itself as a premium yet accessible styling brand blending personalization with sustainability. The brand identity emphasizes minimalism, sophistication, and inclusivity, appealing to clients who seek more than just fashion advice—an empowering lifestyle experience.
Customer Acquisition Channels
- Social Media – Instagram, TikTok, and Pinterest for fashion showcases.
- Influencer Collaborations – Partnerships with micro- and mid-tier influencers in NYC, LA, and Chicago.
- Content Marketing – Blogs and YouTube tutorials emphasizing sustainable styling.
- SEO and Paid Ads – Optimized campaigns targeting “virtual stylist,” “eco-friendly wardrobe,” and “online fashion consultant.”
- Corporate Partnerships – Collaborations with businesses to offer employee styling benefits.
Pricing Strategy
- Subscription Tiers:
- Basic ($39/month): One monthly consultation and digital wardrobe updates.
- Premium ($79/month): Weekly updates, unlimited messaging, and seasonal capsule wardrobe curation.
- Corporate ($199/month per employee): Professional packages tailored to business needs.
- One-Time Consultations: $99 per 90-minute session.
- Affiliate Commissions: 8–12% commission from sustainable fashion brand partners.
Customer Retention Strategies
- Loyalty Discounts for long-term subscribers.
- Personalized Recommendations updated regularly.
- Virtual Events such as seasonal styling webinars.
- Community Engagement through online fashion forums.
Positioning Statement
“For style-conscious professionals and eco-minded consumers, Modesta Fashion Co. delivers digital-first styling solutions that combine technology, professional expertise, and sustainability. Unlike fast fashion retailers, we offer curated, responsible, and empowering fashion experiences.”
Operations and Technology Plan
Service Delivery
Clients access services via a mobile app and website platform. After onboarding, users complete a detailed style survey. Stylists analyze responses and create curated lookbooks, wardrobe organization strategies, and brand recommendations.
Technology Infrastructure
- Artificial Intelligence (AI): Automated outfit suggestions based on user data.
- Augmented Reality (AR): Virtual try-on feature planned for Year 2 expansion.
- Secure Payment Systems: Integrated with Stripe, PayPal, and Apple Pay.
- Data Analytics: Ongoing refinement of style recommendations based on user engagement.
Supply Chain and Partnerships
Since Modesta Fashion Co. does not manufacture products, partnerships are vital. The company collaborates with sustainable fashion brands for affiliate opportunities and offers clients exclusive discounts.
Scalability
As a digital-first business, the model supports rapid geographic expansion without the need for physical infrastructure. Services are available nationally and, eventually, globally.
Management and Organization Plan
Leadership Roles
- Chief Executive Officer (CEO) – Oversees business strategy and partnerships.
- Chief Technology Officer (CTO) – Leads platform development and AI/AR integration.
- Head of Styling Services – Manages stylist recruitment and service quality.
- Marketing Director – Develops branding and client acquisition strategies.
- Finance Manager – Oversees budgeting, revenue, and profitability.
Human Resource Strategy
- Recruitment of certified stylists with fashion experience.
- Ongoing training in digital styling tools and sustainability practices.
- Flexible work arrangements to retain top talent.
Organizational Culture
Values-driven culture emphasizing innovation, inclusivity, and sustainability. Employees are encouraged to propose creative solutions while aligning with ethical principles.
Social Responsibility Plan
Sustainability Initiatives
- Promoting eco-friendly brands in all client recommendations.
- Encouraging capsule wardrobes to reduce waste.
- Partnering with recycling and donation organizations to extend clothing lifecycle.
Community Engagement
- Hosting free virtual workshops on sustainable fashion.
- Offering discounted styling packages to underrepresented communities.
- Supporting non-profit organizations focused on textile waste reduction.
Ethical Commitments
- Full transparency in affiliate partnerships.
- Protection of user data privacy.
- Representation of diverse body types, genders, and cultures in marketing.
Financial Plan
Revenue Streams
- Subscription packages (Basic, Premium, Corporate).
- One-time consultations.
- Affiliate commissions from partner brands.
- Corporate contracts.
Start-Up Costs (Year 1)
- Technology development (app + website): $100,000
- Marketing and branding: $60,000
- Salaries (core team): $120,000
- Operations and administration: $40,000
- Total Initial Investment: $320,000
Projected Revenue and Expenses (5-Year Forecast)
| Year | Revenue ($) | Expenses ($) | Net Profit/Loss ($) |
| Year 1 | 250,000 | 320,000 | -70,000 |
| Year 2 | 480,000 | 410,000 | +70,000 |
| Year 3 | 950,000 | 700,000 | +250,000 |
| Year 4 | 1,450,000 | 1,020,000 | +430,000 |
| Year 5 | 2,200,000 | 1,400,000 | +800,000 |
Chart: Revenue vs. Expenses (5-Year Projection)
$ (Millions)
2.5 ┤ ╭─ Revenue
2.0 ┤ ╭╯
1.5 ┤ ╭─╯
1.0 ┤ ╭────╯
0.5 ┤ ╭─────╯
0.0 ┼──────╯──────────────
Y1 Y2 Y3 Y4 Y5
The company expects to break even in Year 3 and steadily increase profitability through scaling subscriptions and corporate contracts.
Conclusion
Modesta Fashion Co. offers an innovative solution to the changing dynamics of the U.S. fashion industry. By combining virtual styling, technological innovation, and sustainability, the company meets the growing demand for personalization and conscious consumption.
Its digital-first model ensures scalability and efficiency, while its commitment to inclusivity and eco-consciousness strengthens long-term brand value. With robust financial planning, effective marketing, and a clear operational strategy, Modesta Fashion Co. is positioned to become a market leader in virtual styling within five years.
References
- Deloitte. (2022). Sustainability in the fashion industry: The consumer shift. Deloitte Insights.
- IBISWorld. (2023). U.S. online apparel and accessories market analysis. IBISWorld.
- McKinsey & Company. (2022). The state of fashion: Technology and personalization. McKinsey.
- Statista. (2023). Apparel market revenue in the United States. Statista Research Department.
- Business of Fashion. (2022). The rise of digital-first fashion experiences. Business of Fashion.
Detailed Assessment Instructions for the BUS 599 Strategic Management Final Business Plan Paper Example
Paper Details:
Part 1: Business Plan-Final
Notes
The executive summary is a critical aspect of this assignment. Your ability to condense and highlight critical information about your chosen company to investors will determine whether they decide to invest in you and your company or not.
Chapter 4, “The Executive Summary,” pages 53–66, provides information about writing the executive summary. You may write either a synopsis or a narrative summary. Pay particular attention to the following:
Executive Summary Plan Preparation Forms on pages 58–61.
Sample Plans on pages 62–66.
Examples of Executive Summaries Download Examples of Executive Summaries.
Instructions
In MS Word, construct a 10–20 page business plan in which you:
Develop an executive summary that highlights the key points for each section of the business plan.
You should not exceed 2 pages.
Develop a comprehensive Business Plan for your selected business product or service. Incorporate feedback to produce a comprehensive business plan for the product or business. Specifically, you will be combining all of the previous assignments and revising them to build your business plan:
Week 3 Assignment: Company Description and SWOT Analysis.
Week 5 Assignment: Marketing Plan.
Week 8 Assignment: Operations, Technology, Management and Organization, and Social Responsibility Plan.
Be sure to include all the headings from each of Assignments 1, 2, and 3 for this section of the business plan.
Formatting
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
Use the template below for this assignment (Word portion):
Assignment 4 – Business Plan-Final. [DOCX] Download Assignment 4 – Business Plan-Final. [DOCX]
Part 2: Company Plan Financials-Final
Develop the final draft of your Company’s Financial Excel Template.
Using the Company Financials Excel Template, incorporate feedback from previous submissions to produce a comprehensive set of business plan financials for the business’s first two years.
Specifically, you will want to review and make sure you’ve thoroughly incorporated feedback you received from:
Week 7 discussion.
The specific course learning outcome associated with this assignment is:
Construct a business plan with an executive summary that justifies a clear concept, a management structure, a market need, competitive advantages, and financial projections.
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