Marshall & Gordon designing an effective compensation system
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Marshall&Gordon: Designing an effective compensation system (A)
Please read carefully the case Marshall&Gordon: Designing an effective compensation system. Then answer the following questions:
1. You are Kelly Browne, the CEO of Marshall&Gordon, and you are committed to pursuing s strategy that adds executive positioning to you traditional public relation services. What challenges does this new strategy create inside your firm? What behaviors are necessary to support Marshall & Gordon new strategy? What (if any) changes do you need to make to the firm’s compensation system? What risks might be associated with those changes?
2. What role does a professional firm’s compensation system play in helping to attract, motivate, and retain talent?

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