Part I – Marketing Expenses versus Rival Firms Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.Prepare a comparative data table to consolidate this information.Prepare a 250-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies. (Summer) Amazon – 10k filing analysis Table of Contents – marketing or advertising expenditures 2019 – Marketing Expense total- # 18.9 billion2020– Marketing Expense total- # 22 billion2019 – % of Total Revenue – 280.5 billion – 6.7%2020- % of Total Revenue – 386 billion – 5.7%Advertising Expense type or strategies –The increase in marketing costs in absolute dollars in 2020, compared to the prior year, is primarily due to increased payroll and related expenses for personnel engaged in marketing and selling activities, partially offset by lower spending on marketing channels as a result of COVID-19 (Amazon, 2020). Target – 10k filing analysis Table of Contents – marketing or advertising expenditures 2019 – Marketing Expense total- # 1.65 billion2020– Marketing Expense total- # 1.5 billion2019 – % of Total Revenue – 75.9 billion – 2.17%2020- % of Total Revenue – 93.6 billion – 1.6%Advertising Expense type or strategies –Advertising costs, which primarily consist of newspaper circulars, digital advertisements, and media broadcast, are generally expensed at first showing or distribution of the advertisement (Target, 2021). Walmart- 10k filing analysis Table of Contents – marketing or advertising expenditures 2019 – Marketing Expense total- 3.5 billion2020– Marketing Expense total- 3.7 billion2019 – % of Total Revenue – 514.4 billion – 0.68%2020- % of Total Revenue – 559 billion – 0.66%Advertising Expense type or strategies –Advertising costs are expensed as incurred, consist primarily of print, television and digital advertisements and are recorded in operating, selling, general and administrative expenses in the Company’s Consolidated Statements of Income. In certain limited situations, reimbursements from suppliers that are for specific, incremental and identifiable advertising costs are recognized as a reduction of advertising costs in operating, selling, general and administrative expenses (Walmart, 2021). Graph 1 – Total Marketing/Advertising Cost (Billions) Graph 2 – % of Total Revenue (Marketing/Advertising Cost, Billions) References Amazon. (2020, December 31). Form 10-K Amazon.com, Inc. https://www.sec.gov/ix?doc=%2FArchives%2Fedgar%2Fdata%2F1018724%2F000101872421000004%2Famzn-20201231.htm. Target. (2021, January 31). Form 10-K Target Corp. https://www.sec.gov/ix?doc=%2FArchives%2Fedgar%2Fdata%2F27419%2F000002741921000010%2Ftgt-20210130.htm. Walmart. (2021, January 31). Form 10-K Walmart Inc. https://www.sec.gov/ix?doc=/Archives/edgar/data/104169/000010416921000033/wmt-20210131.htm
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