Synthesise the key aspects of Big Data use/application by one of the most successful digital retailer in the world. Evaluateand/or Review the downside, the opportunities, the ‘grey areas’,the challenges, lessons learned. Then, think about theAustralian context, specifically on retail and retailer and consumers. How would (or should) an Australian retailer adaptor adopt big data into its long-term strategy given the competition, the legal framework, and the overall market environment.

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