Description
As an independent consultant you are required to choose an organisation from any product focused industry and assess the effectiveness of their marketing strategy.
Explore the competitive organisational environment by applying environmental analysis tools to identify opportunities and threats that impact or may impact on your chosen organisation.
Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.
Examine their marketing mix, focusing on the 4Ps that your chosen organisation is currently applying.
Provide recommendations on how your chosen organisation can improve its marketing strategy.

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