Despite perceived increases in cross-border activities, the actual level of globalization remains limited and much of its potential untapped. This is partly due to the persistent ethnocentric nature of how multinationals are managed and how, by extension, they go about leading cross-border activities. What stands in the way of more, and more effective cross-border expansion then is a more integrative approach of tapping into and leveraging diversity by sharing, building on and diffusing local best practices at a global scale.
AN INTEGRATIVE APPROACH TO CROSS-BORDER EXPANSION: THE ROLE OF GLOBAL LEADERSHIP
B. SEBASTIAN REICHE
In light of the provided analysis, consider any cross border or global organization and explain what challenges are posed to strategists in executing cross border activities. Provide suggestive strategies to overcome the barriers in successful implementation of strategies in this organization.
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