Week 8 Assignment – Developing, Managing, and Operating a Retail Business
Imagine that you are now starting your own business to compete with the retailer you selected in the Week 4 assignment.
Review these resources to help you get started:
How to Start a Retail Business.
Retail Small Business: The 15 Steps to Open a Retail Store.
10 Steps to Start Your Own Business.
Business Idea Center: Retail Businesses – Industries.
Write a 6–8 page paper in which you:
Identify how you used the feedback from the Week 4 assignment and how you can leverage trends in retailing for your own business.
Propose 2–3 strategies for targeting customers and information gathering that you would use to develop your own customer base.
Develop a plan that details your approach to recruiting staff, training staff, and employee management.
Create a strategic plan for the operational management of your business.
Create a name, a mission, a philosophy, and a location for your retail store.
Develop a plan for cultivating an inviting store atmosphere (for example, music, décor, style of goods provided, services provided, et cetera) and a corresponding window display.
Use at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

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