Instructions
Please create a hypothetical brand for your playbook. After you have conceptualized a brand, you will create a social media playbook using powerpoint. The playbook should include the following sections:
Brand Identity: In this section you should discuss topics including personas, brand voice, and tone.
Best Practices: In this section you must identify how your brand will participate on social media platforms. You should include SLA times (how long it takes your community manager to respond to comments/questions), as well as publishing best practices i.e. how often will you publish content, should content include copy, should content include images/video, should tag certain individuals/companies/brands etc.

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