case study marketing

Identify marketing plan of your interest from regional or local company. Afterword 1. In one page can you summarize and assess this case. 2. Conduct critical analysis of the case using the “Marketing Plan Worksheets” 3. Identify the goal and objectives 4. Referring to the information in the case, identify the firms strengths and weakness, and to recognize the opportunities and threat that exit in the marketing environment 5. Outline a plan for implementing the marketing strategy. 6. If you are given the opportunity to improve on this plan what are the area you will improve. Explain your suggestions. 7. Develop KPI to monitor the success of this marketing strategy. 8. What is the role of top management in ensuring the success of the strategy? 9. What is the cultural sensitivity that needs to be taken in account if this strategy needs to be implemented globally? 10. Critically evaluate this marketing strategy Table of Content Introduction 1 1. Topic 1 2 1.1 Sub Topic 1 2 1.2 Sub Topic 2 2 1.2.1 Sub Topic 2.1 3 1.2.2 Sub Topc 2.2 4 1.3 Sub Topic 3 4 1.3.1 Sub Topic 3.1 4 1.4 Sub Topic 4 4 1.4.1 Sub Topic 4.1 5 Conclusion 6 References 7 List of Figures Figure 1 8

FINAL CASE STUDY ANALYSIS

Assignment 1:

Refer to the reading material booklet of the course the “Example Marketing Plans “B” page 561 you will find the Marketing plan for Saturn ION. Here you are expected to do the following:

1. In one page can you summarize and assess this case.
2. Conduct critical analysis of the case using the “Marketing Plan Worksheets”
3. Identify the goal and objectives
4. Referring to the information in the case, identify the firms strengths and weakness, and to recognize the opportunities and threat that exit in the marketing environment
5. Outline a plan for implementing the marketing strategy.
6. If you are given the opportunity to improve on this plan what are the area you will improve. Explain your suggestions.
7. Develop KPI to monitor the success of this marketing strategy.
8. What is the role of top management in ensuring the success of the strategy?
9. What is the cultural sensitivity that needs to be taken in account if this strategy needs to be implemented globally?

Assignment 2:

Identify marketing plan of your interest from regional or local company. Afterword

1. In one page can you summarize and assess this case.
2. Conduct critical analysis of the case using the “Marketing Plan Worksheets”
3. Identify the goal and objectives
4. Referring to the information in the case, identify the firms strengths and weakness, and to recognize the opportunities and threat that exit in the marketing environment
5. Outline a plan for implementing the marketing strategy.
6. If you are given the opportunity to improve on this plan what are the area you will improve. Explain your suggestions.
7. Develop KPI to monitor the success of this marketing strategy.
8. What is the role of top management in ensuring the success of the strategy?
9. What is the cultural sensitivity that needs to be taken in account if this strategy needs to be implemented globally?
10. Critically evaluate this marketing strategy

Table of Content

Introduction 1
1. Topic 1 2
1.1 Sub Topic 1 2
1.2 Sub Topic 2 2
1.2.1 Sub Topic 2.1 3
1.2.2 Sub Topc 2.2 4
1.3 Sub Topic 3 4
1.3.1 Sub Topic 3.1 4
1.4 Sub Topic 4 4
1.4.1 Sub Topic 4.1 5

Conclusion 6
References 7

List of Figures

Figure 1 8

FINAL CASE STUDY ANALYSIS

Assignment 1:

Refer to the reading material booklet of the course the “Example Marketing Plans “B” page 561 you will find the Marketing plan for Saturn ION. Here you are expected to do the following:

1. In one page can you summarize and assess this case.
2. Conduct critical analysis of the case using the “Marketing Plan Worksheets”
3. Identify the goal and objectives
4. Referring to the information in the case, identify the firms strengths and weakness, and to recognize the opportunities and threat that exit in the marketing environment
5. Outline a plan for implementing the marketing strategy.
6. If you are given the opportunity to improve on this plan what are the area you will improve. Explain your suggestions.
7. Develop KPI to monitor the success of this marketing strategy.
8. What is the role of top management in ensuring the success of the strategy?
9. What is the cultural sensitivity that needs to be taken in account if this strategy needs to be implemented globally?

Assignment 2:

Identify marketing plan of your interest from regional or local company. Afterword

1. In one page can you summarize and assess this case.
2. Conduct critical analysis of the case using the “Marketing Plan Worksheets”
3. Identify the goal and objectives
4. Referring to the information in the case, identify the firms strengths and weakness, and to recognize the opportunities and threat that exit in the marketing environment
5. Outline a plan for implementing the marketing strategy.
6. If you are given the opportunity to improve on this plan what are the area you will improve. Explain your suggestions.
7. Develop KPI to monitor the success of this marketing strategy.
8. What is the role of top management in ensuring the success of the strategy?
9. What is the cultural sensitivity that needs to be taken in account if this strategy needs to be implemented globally?
10. Critically evaluate this marketing strategy

Table of Content

Introduction 1
1. Topic 1 2
1.1 Sub Topic 1 2
1.2 Sub Topic 2 2
1.2.1 Sub Topic 2.1 3
1.2.2 Sub Topc 2.2 4
1.3 Sub Topic 3 4
1.3.1 Sub Topic 3.1 4
1.4 Sub Topic 4 4
1.4.1 Sub Topic 4.1 5

Conclusion 6
References 7

List of Figures

Figure 1 8

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