CASE STUDY CRITICAL ANALYSIS ACADEMIC ESSAY

Order Description
CASE STUDY :
specifically the FONTERRA Company in New Zealand ( please refer to the PDF file I will upload later)

Learning Outcomes assessed:
1. argue the importance of individual and organisational reflection and learning for long-term sustainability;
2. investigate and evaluate the conceptual and theoretical models for change management;
3. develop individual change practices to ensure quadruple bottom line and personal values are achievable;
4. critique a business case or scenario of change management that identifies how conceptual and theoretical
change management models have been adopted, and evaluate best practice and inconsistencies with that
case study;
Summary of Assessment 2 Requirements
You are required to critically analyse and evaluate a case study provided to you, in a structured report. This
requires you to read case study in detail. A critical evaluation requires you to question the information and
opinions in the case study and present your evaluation or judgment. To do this well, you should consider the
case study from different perspectives and in relation to the theories, approaches and frameworks you have
learnt so far.
The total mark for this individual case study report presentation is 100. Your marking schedule indicates the
assessment criteria and the number of marks awarded to each section. Strictly follow the report structure.

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INSTRUCTIONS:

Assessment : Report Structure
1. Introduction (up to 400 words, 15 marks)
? What is the main concept of the case study? The main concept of the case study is the point that
it is trying to prove, is often a single statement and may be found in the abstract, the introduction,
and/or the conclusion of the case study.
? Introductory information on the case study (e.g., slogan, mission/vision statement, key data on
profit)
2. Main Body (up to 1200 words, 60 marks)
It is essential to consider the quality of the evidence in the case study.
a) What kind(s) of evidence does the case study present? Is the evidence fact, research, opinion, or
personal experience?
? Objective facts are generally applicable.
? Information obtained through research is convincing, as long as the methodology is
appropriate.
? Opinions can easily be contradicted by an alternative opinion. They are more likely to be
biased.
? Personal experience may not apply to other cases and so is not easily generalized.
? Present the key arguments made in the case study.
? Sources of Change identified and explained
b) Consider change leadership theory and leadership style.
? Which leadership theory and styles are used in the case study?
? Provide specific example of using leadership theory and styles
c) Find and reference ONE credible case study example where a change model was evident (e.g., Kurt
Lewin and/or Kotter).
d) Reporting QBL: Clearly explain how the case study follows the QBL
e) In what ways does the case study contribute to change management practice? What problems and
concepts in change management does it engage with?
3. Conclusion (up to 400 words, 15 marks)
? What did you learn from this case study?
? What are the strengths of the case study, i.e., what contributions does it make?
? Why should a person read this case study?
? Do you have questions that are not answered in the case study
? Is the case study trying to convince you of something? Why?
? Is the case study biased?
4. References (10 marks)
? Minimum of EIGHT scholarly peer reviewed references,
? following APA 6.0 referencing style, and
? citations indicate integration of literature.
? No unnecessary references are added, check all referecens mentioned in text are included in
reference section.
Format
? Be consistent in your formatting for things such as headings, subheadings numbering, and in the way
graphs and tables are presented;
? Text should be 1.5 spacing; 12 point font.
? Correct spelling, grammar, punctuation, and paragraph construction are important. Avoid writing
incomplete sentences. Edit your report for readability

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