You will submit an environmental scan of the company within the chosen market domain using the PEST format. This analysis will be written viewing the company from the outside to the inside. This assessment will consider the knowledge gained from the SWOT analysis generated in Milestone Two and assess the company’s competitive readiness from external dimensions, extending to the global marketplace. The scan will include the external political, economic/financial, sociopolitical, and technological trends for a given market environment and a potential market.
Be sure to include your PEST table with your bullet-pointed factors in priority order. You should have 3-5 factors in each quadrant and expand upon at least 2-3 of them from each quadrant in the body of your paper. Please only focus on factors that affect the US market.
A. External Factors
1. PEST Analysis: Complete a PEST analysis on the external factors that affect the company’s readiness to compete. What are the political, economic, social, and technological factors that affect the company?
2. Prioritized List: Based on the PEST analysis, examine and address the key issue from each quadrant to assist in the success of your chosen company. Include supporting rationale and research as needed.
3. Readiness: Based on external factors, evaluate the company’s readiness to compete in the business environment of the market domain. Support your evaluation with information from your market domain evaluation and PEST analysis.
Your Readiness to Compete section of your paper will conclude your analysis, giving insight into how your findings will set the organization up for growth moving forward and what resources will be required to keep the company relevant and competitive in the market.

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